ABSTRAK ISAI JULI 2012

THE PERCEPTION OF THE SLAUGHTER CATTLE’S FARMERS ON IMPLEMENTATION OF ARTIFICIAL INSEMINATION IN THREE CENTRAL AREAS OF SLAUGHTER CATTLE IN INDONESIA

Mursyid Ma’sum¹ and Amiruddin Saleh²

Abstract

The general objectives of the research are to describe and to analyze implementation  of adopted artificial insemination (AI) innovation on slaughter cattle’s farmers. Specifically, are to describe and to analyze  the perception of slaughter cattle’s farmers on  AI in the three locations of research. The locations of the research at Geger Subdistrict Bangkalan District and Mantup Subdistrict Lamongan District in East Java Province and   Penebel Subdistrict Tabanan District in Bali Province. This research was designed as a correlation descriptive survey by both quantitative and qualitative approach. The number of sample were 240 respondents -who were the acceptors of AI- and by approach of purposive sampling method. Data collection were completed with questionnaires, interview and field observation. Kruskal-Wallis Test and U Mann-Whitney Test were applied to analyze the data sample. The result of the research showed that  the perception of the farmers on most of AI’s aspects were significantly different among locations of the research, with the exception of the phenotipe (physical appearance) of breed cattle and the artificial insemination services by inseminators. To be suggested that socialization or extension on AI should be conducted by different approaches to fit the characteristic of internal and external and AI’s perception of the farmers.

Keywords: perception, artificial insemination

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                ¹General Directorate of  Animal Health and Husbandry, Ministry of Agriculture Indonesia.

                ² Department of Communication and Community Development Sciences, Faculty of Human Ecology, Bogor Agricultural University.